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Selling

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Our Selling Guide
Marketing
The key to successful marketing lies in the quality and presentation of the sales material and a well reasoned asking price. Superior photographs, well-written copy and accurate floorplans are elements that will influence the strength of interest in the property and should be regarded as the cornerstone of a successful campaign. Accompanied viewings with our well-informed staff will help to ensure a successful outcome. When appropriate we produce ‘in-house’ brochures to reinforce the qualities of the property.

Internet Marketing
To ensure that we reach the widest national and international audience Robinson Sherston provide a daily ‘feed’ of our property portfolio to the principal UK property portals, including Rightmove.com, Primelocation.com and Zoopla.com.
 
 

Local Marketing
Strong local connections and marketing initiatives are most important as the majority of properties are sold to buyers who are already living locally. Our two offices cover a substantial area between the M.4 and M.40 motorways generating a substantial number of enquiries from well-placed buyers that we store on a shared database. In addition to our strong internet presence we use local media such as the Henley Standard, Oxford Times and Wallingford Herald, where we advertise regularly. In addition, our long-standing relationship with local property editors ensure that we are often able to obtain valuable editorial for our clients.

 
  Good Impressions
First impressions count and, for many, opinions regarding properties are formed at the front gate and reinforced at the front door, so it is important to ensure that your house is well presented from the outset.
           

Kerb Appeal
A good place to start is on the road. As people draw near to your house, make sure that the first impression is favourable and your home is welcoming. Give the front door a fresh coat of paint; ensure the approach is neat and tidy with paths weeded, hedges trimmed and lawns cut. Make sure that your windows are well dressed and the curtains drawn.  

Once Inside
Bear in mind that the more neutral the decorative style, the wider will be the audience for the property. You do not need to go as far as baking bread or percolating coffee, but do make sure your house is clean, tidy and welcoming.

De-Clutter
It is a good idea to de-clutter. Consider putting unnecessary items of furniture or possessions into storage as the more light and space you can create, the larger your house will seem.

Season Wise
In summer, open windows and French doors and introduce the odd vase of flowers and in winter, switch on lights and light the fire to make the house feel warm and inviting.        
           
 

 

 

 

 

 

 

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